Dean
Scaduto
Founder of Dino’s Digital and Firepit Wellness.

Profile
- Born
- Nov 11, 1988 — Westwood, New Jersey
- Citizenship
- United States & Italy
- Companies
- Dino's Digital · Firepit Wellness
- Website
- dinosdigital.com
- Education
- Harvard · Columbia
- AI certifications
- Oxford · MIT
Companies
- 2024Active2024Firepit WellnessAcquires and partners with addiction-treatment centers.Active
- 2019Exited 20222019Kitchen InfinityExited 2022
- 2019Exited 20232019Infinity Epoxy FloorsExited 2023
- 2017Active2017Dino's DigitalMarketing and advisory firm. SEO, AI and performance marketing.Active
Writing
Books
- 2023Book2023Get More Customers for Your Home Service Business: Lead Generation PlaybookBook
- 2021Book2021SEO Fundamentals for Small Business OwnersBook
Articles
- 2024NY Daily News2024Confronting Our Mental Health CrisisNY Daily News
- 2023Forbes2023Using Predictive Analytics And Machine Learning For Engaging ContentForbes
- 2023Forbes2023Machine Learning From A Digital Marketer's PerspectiveForbes
- 2021Forbes2021How Leaders Can Build A Calm WorkplaceForbes
- 2021Forbes2021Could A Co-CEO Be The Right Move For Your Business?Forbes
- 2020Forbes2020How To Change Course To Succeed In A DownturnForbes
- 2020Forbes2020Surviving Economic Instability With Referral PartnershipsForbes
- 2020Forbes2020An Introduction To Remote WorkForbes
- 2020Forbes20203 Ways To Help Prevent Employee BurnoutForbes
- 2019Forbes2019The Lowdown On Standard Operating ProceduresForbes
- 2019Forbes2019How To Outsource: Finding Talent In Southeast AsiaForbes
Recognition
- 20232023#1 Amazon New Release in its category
- 20212021Forbes NEXT 1000
- 20212021Pro Remodeler — 40 Under 40
- 20212021#1 Amazon Bestseller — Search Engine Optimization
Speaking
- Keynote — White Label World Expo, Javits Center, New York
- Moderator — Hamptons Tech Week panel
- Keynote — Guangzhou, China
Topics
AI and search · SEO · Performance marketing and lead generation · Building and exiting companies

Advisory & Leadership
- The Maze NYCFounding member — NYC's first alcohol-free members club
- WITHINPerformance branding agency
- The Influencer Marketing FactoryTikTok marketing agency
- Mantis VCEarly-stage venture fund
- SurferSEOSEO software
- TechstarsMentor — Techstars NYC
- Lantana RecoveryAddiction-treatment center, Charleston — co-owner
- Harvard Club of New York CityMarketing committee co-chair
- Harvard Club of New JerseyExecutive committee
- Forbes Business Council, NYMember, 2019 – 2023
Certifications
- 20232023Saïd Business School, University of OxfordArtificial Intelligence Program
- 20232023MIT xPRODeep Learning Program
- 20232023MIT Sloan / Schwarzman College of ComputingUnsupervised Machine Learning
Education
- 2013 – 20152013 – 2015Columbia UniversityMaster's, Negotiation & Conflict Resolution
- 2008 – 20122008 – 2012Harvard UniversityBachelor's degree
- 2004 – 20072004 – 2007Bergen Catholic High SchoolOradell, New Jersey
Background
Dual citizen of the United States and Italy.
Entered addiction treatment through the New York State Office of Alcoholism and Substance Abuse Services, then founded his first recovery service in 2017 — the work that later became Firepit Wellness.
From 2015 to 2016, worked at the United Nations: first with the Non-Governmental Liaison Service (UNDP / UNCTAD), then as an International Consultant for UN Women, where he was appointed a Global Youth Champion for Gender Equality.
Began his career in finance, with internships at Morgan Stanley and UBS and analyst roles in investment banking and private equity.
At Bergen Catholic High School, ranked the 62nd outside linebacker nationally by ESPN as a senior; recruited by more than 50 colleges including Stanford, Florida State, Princeton and Yale; committed to Harvard in 2007.
Contact